Small Business Saturday UK is a not-for-profit, grassroots campaign, which exists to support, inspire and promote small business, on the first Saturday in December each year, and beyond. The campaign encourages businesses to promote themselves and work with other small businesses, and consumers to 'shop local' and support small, independent businesses in their communities. The first Small Business Saturday UK took place on the 7th December 2013 with subsequent celebrations taking place on 6th December 2014, 5th December 2015, 3rd December 2016 and 2nd December 2017. In 2018, the event is being held on 1st December.
In 2016, research after the day suggested that consumers spent £717m with small businesses on Small Business Saturday, an increase of 15% on 2015 spending.
Small Business Saturday 2017 was the most successful campaign yet with an estimated £748 million spent on the day.
Each year in the UK, small independent businesses are encouraged to apply for the #SmallBiz100, 100 businesses that are profiled nationally one a day in the run-up to Small Business Saturday. In 2018 applications will open for a month on June 1.
The Small Business Saturday UK initiative has attracted the support of leading business organisations including the Federation of Small Businesses, Association of City and Town Management, Association of Convenience Stores and Northern Ireland Independent Retail Trade Association. It has received wide support from all political parties and a number of large corporations.
American Express founded the successful Small Business Saturday initiative in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.
Video Small Business Saturday UK
References
Maps Small Business Saturday UK
External links
- Website for Small Business Saturday UK
Source of article : Wikipedia
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